TikTok Ads Management
Short-form video advertising that captures attention and drives real results.
TikTok has become a significant advertising channel for brands targeting 18–45-year-old audiences in Australia and New Zealand, with engagement rates that outperform most other social platforms. New Wave Digital manages TikTok Ads campaigns with a focus on platform-native creative, audience strategy, and measurable commercial outcomes.
TikTok Ads: reach the audiences that matter most
TikTok's algorithm-driven feed delivers content to users based on interest and engagement signals rather than purely social connections. This means brands with the right creative can achieve exceptional reach and engagement even without large existing followings. For advertisers, this creates a unique opportunity to reach highly targeted audiences efficiently; but only with creative that feels native to the platform.
New Wave Digital approaches TikTok advertising with a content-first mindset. TikTok users are highly attuned to advertising that feels overly polished or out of place. The most effective TikTok Ads blend seamlessly into the organic content experience: they are fast, engaging, authentic-feeling, and designed to capture attention within the first two seconds.
We manage In-Feed Ads, TopView, Branded Hashtag Challenges, and Spark Ads (boosting organic content). We also advise on TikTok Shop integration for relevant eCommerce clients. Our campaign strategies are tailored to your objective, awareness, consideration, or conversion, with creative guidance and optimisation built in.
What You Get
Platform-native creative
Ad creative that looks and feels organic to TikTok — capturing attention and earning strong engagement metrics.
Exceptional reach
TikTok's algorithm gives brands the opportunity to reach massive, highly engaged audiences efficiently.
Precision targeting
Interest, behaviour, demographic, and custom audience targeting to reach the right people at scale.
Awareness at scale
TikTok delivers brand awareness to large audiences at CPMs that often outperform other social channels.
Conversion capability
In-Feed Ads and TikTok Shop integration drive direct conversions for eCommerce and lead generation objectives.
Transparent performance reporting
Clear reporting on reach, engagement, clicks, and conversions tied to your campaign objectives.
How We Work
Audience & Objective Definition
Define target audiences, campaign objectives, and success metrics before creative or campaign decisions are made.
Creative Strategy
Briefing, format selection, and creative direction for TikTok-native ad content — built for the platform, not repurposed from other channels.
Campaign Setup
Account structure, ad group targeting, pixel setup, and budget strategy configured for efficient delivery.
Optimise & Report
Creative performance analysis, audience optimisation, and regular reporting tied to campaign objectives.
Why New Wave Digital
Platform-native thinking
We do not run TV commercials on TikTok. Our creative strategy is built for the platform's unique content culture and algorithm.
B2B-capable strategy
TikTok is increasingly relevant for reaching younger decision-makers. We have experience running effective B2B brand campaigns on TikTok.
Integrated creative guidance
Creative direction is included — we ensure your TikTok ads are built to platform spec and optimised for performance.
Cross-channel coordination
TikTok campaigns are coordinated with Meta, Google, and content strategies for consistent brand messaging.
Frequently Asked Questions
Is TikTok relevant for my B2B brand?
Do you produce TikTok video content?
What is the minimum budget for TikTok Ads?
How does TikTok Ads compare to Meta Ads for awareness?
Ready to grow in the age of AI search?
Book a discovery call with our team and find out how New Wave Digital can help your business lead in the next era of search.
Book a Discovery Call