AI Retrieval Optimisation (AIRO)
Be found, cited, and trusted by the AI systems your customers are already using.
AI Retrieval Optimisation (AIRO) is the practice of structuring your brand, content, and digital presence so that AI systems, including ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered platforms, can accurately find, understand, and cite your organisation when users ask relevant questions.
What is AI Retrieval Optimisation?
As consumers increasingly turn to AI-powered search tools for answers, the rules of digital visibility have changed. Traditional SEO was built around getting a link onto a results page. AIRO is about getting your brand into the answer itself.
When someone asks ChatGPT "which digital marketing agency should I use for AI search?" or queries Perplexity about AI optimization services in Australia, the AI system retrieves information from across the web, structures it, and synthesises a response. Whether your business is cited in that response depends entirely on how your digital presence is structured, how clearly your expertise is communicated, and how well your content aligns with the signals AI retrieval systems rely on.
New Wave Digital's AIRO methodology covers entity optimisation, knowledge graph alignment, structured data implementation, content architecture for LLM readability, and citation-building across authoritative sources. We ensure that AI systems have a clear, accurate, and authoritative understanding of who you are, what you do, and why you are the right answer.
What You Get
Cited in AI-generated answers
Your business appears in ChatGPT, Perplexity, and Google AI Overview responses when relevant queries are made by your target audience.
Entity-level authority
AI systems recognise your brand as a credible, well-defined entity; improving both AI citation and traditional search rankings.
Structured for LLM extraction
Your content is organised and written so that large language models can accurately extract, understand, and use your key information.
Cross-platform signal consistency
Your brand signals are aligned across your website, schema markup, third-party profiles, and external citations for maximum retrieval confidence.
Query-intent alignment
We map your expertise to the specific question formats used by AI search users and optimise your content to match those retrieval patterns.
Future-proofed visibility
As AI search continues to grow, your foundational AIRO infrastructure compounds in value: building lasting authority across all discovery channels.
How We Work
Retrieval Audit
We test how AI systems currently understand and represent your brand, identifying gaps in entity recognition, citation coverage, and content structure.
Entity & Schema Strategy
We define your entity profile and implement comprehensive JSON-LD structured data across your digital presence to communicate clearly with AI systems.
Content Architecture
We restructure and create content using LLM-readable formats: clear headings, abstract summaries, FAQ modules, and entity-anchored copy.
Citation & Authority Building
We build citations on authoritative sources that AI retrieval systems trust — industry directories, publications, partner sites, and knowledge bases.
Why New Wave Digital
AIRO specialists, not generalists
Most agencies have added "AI SEO" as a checkbox service. We built our methodology specifically for the LLM era and have been working in this space since AI search became a mainstream phenomenon.
Data-driven retrieval testing
We directly test how AI systems retrieve and represent your brand, giving you real evidence of progress — not vanity metrics.
Enterprise-grade structured data
Our schema implementation goes beyond the basics, covering organisation, service, FAQ, breadcrumb, and entity schemas that power AI understanding at depth.
Content built for humans and machines
We write content that is compelling for real readers and precisely structured for AI extraction — the two goals are not in conflict when you know how.
Frequently Asked Questions
What is the difference between AIRO and SEO?
Which AI platforms does AIRO target?
How long does it take to see results from AIRO?
Do I need AIRO if I already do SEO?
Is AIRO relevant for B2B businesses?
Ready to grow in the age of AI search?
Book a discovery call with our team and find out how New Wave Digital can help your business lead in the next era of search.
Book a Discovery Call