Generative Engine Optimisation (GEO)
Shape what AI systems say about your industry — and make sure your brand is part of the answer.
Generative Engine Optimisation (GEO) is the discipline of optimising your digital content so that AI-powered generative search engines include your brand in the answers, summaries, and recommendations they produce for users. It is distinct from traditional SEO; GEO targets the content generation layer of AI search, not just the retrieval layer.
What is Generative Engine Optimisation?
Generative AI search platforms do not simply retrieve links — they synthesise information from multiple sources into a single, authoritative-sounding response. When a user asks a generative engine a question, the platform selects sources, extracts key information, and constructs an answer. GEO determines whether your content is selected, extracted, and included in that construction.
The mechanics of GEO differ meaningfully from traditional SEO. Rather than chasing keyword rankings, GEO requires content that is written to function as a source — structured clearly, factually precise, logically organised, and pitched at the right level of authority for the query type. Content that answers a specific question comprehensively, with a clear point of view and well-labelled sections, is far more likely to be incorporated into a generative response than content designed primarily to rank on a results page.
New Wave Digital's GEO service audits your current content through the lens of generative retrieval, identifies the query clusters your business should be answering, and creates or restructures content to maximise the probability of inclusion in AI-generated responses. We also focus on topical authority — ensuring your content landscape communicates deep, consistent expertise across your subject area, which signals to generative engines that your brand is a credible source.
What You Get
Appear in generated answers
Your content is included in the AI-generated responses that users see on ChatGPT, Perplexity, and Google AI Overviews — without requiring a click.
Content that AI selects as a source
We create and restructure content specifically to meet the selection criteria of generative engines — clear, factual, well-structured, and query-aligned.
Topical authority recognition
A comprehensive content landscape signals deep expertise to generative engines, making your brand the go-to source for your subject area.
Multi-platform reach
GEO principles apply consistently across ChatGPT, Perplexity, Google AI Overviews, Copilot, and emerging generative platforms.
Measurable inclusion rates
We test and track how often your content appears in generative responses to target queries, giving you clear evidence of performance.
Complements traditional SEO
GEO-optimised content also performs strongly in traditional search, creating a compounding return on your content investment.
How We Work
GEO Audit
We audit your existing content against generative retrieval criteria and identify which pages are and are not being included in AI-generated responses.
Query & Topic Mapping
We map the question clusters your target audience is asking generative engines and identify the gaps in your content coverage.
Content Creation & Restructuring
We create and restructure content to meet generative engine selection criteria — clear structure, factual precision, abstract summaries, and FAQ coverage.
Topical Authority Build
We develop a content plan to expand and deepen your topical coverage, establishing your brand as a definitive source in your subject area.
Why New Wave Digital
GEO-first content strategy
We do not retrofit traditional content for GEO. Our content strategy is designed from the ground up to meet the selection criteria of generative engines while remaining highly readable for humans.
Rigorous testing methodology
We test content inclusion across multiple generative platforms before and after optimisation, providing evidence of impact rather than assumptions.
Query intent expertise
Understanding the nuance of how enterprise buyers phrase questions to AI search tools is critical. Our team has deep experience in B2B query intent mapping.
Integrated with AIRO and SEO
GEO, AIRO, and SEO work together. Our integrated approach ensures your content serves all three channels without conflict or duplication.
Frequently Asked Questions
Is GEO the same as AI SEO?
What types of content perform best for GEO?
Can GEO help with Google AI Overviews specifically?
How is GEO performance measured?
Ready to grow in the age of AI search?
Book a discovery call with our team and find out how New Wave Digital can help your business lead in the next era of search.
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